The primary logo is built for dark backgrounds. On light backgrounds, use the reversed (dark-ink) versions noted below.
Logo
The Moment logo is the three-bar mark, followed by the lowercase word moment. The mark is a symbol, not a letter — the word keeps its own m. The standalone icon is that same mark on its own.Wordmark
Icon
Clear space & minimum size
Keep clear space of at least one bar’s width around the logo on every side. Don’t place it smaller than 120px wide (wordmark) or 24px (icon).Using the logo
Please do- Use the supplied logo files, unaltered.
- Use the reversed or mono version on a gold or busy background.
- Keep the full clear space around the mark.
- Write “Moment” with a capital M in running text — the lowercase form is the wordmark only.
- Recolour the logo. Use only the supplied colourways: gold + paper, dark ink (reversed) or Brass (one-colour).
- Stretch, rotate, skew, or add shadows, gradients, or outlines.
- Redraw the mark, change the bar heights, or add a fourth bar.
- Rebuild the lockup by eye — the gap between mark and word is fixed at 0.22em.
- Place the logo on a low-contrast background where it’s hard to read.
Colour
Gold
#E0B563 is the one colour to get right — it’s the brand.
Typography
All three are free and open-source (SIL Open Font License) via Google Fonts.